Aza Raskin's talk about open source design prototyping

James William Yoon jyoon at
Fri Nov 5 15:16:33 UTC 2010

On a slightly tangential note:

In one of his demos, Aza referred to a jQuery plugin called Zoomooz ( It's a pretty nifty plugin, and some of
the demos of its use really inspire ideas for interactions around better
text readability (I think Aza got it right that prototypes inspire more than
narrative!--or, at least, it can reduce the distance to inspiration).

This one demo in particular is awesome (there are three levels of zoom, so
click twice):


On Fri, Nov 5, 2010 at 10:55 AM, James William Yoon <jyoon at> wrote:

> Thanks for sending this out Colin!
> I thought it was a pretty encouraging talk, and he makes some really good
> points. I likewise liked the emphasis on planning for doing it wrong the
> first time, and I especially liked his point about how design iterations
> affect the problem being solved. Good design process doesn't just move us
> toward a good solution--it also helps to clarify what it was we were really
> trying to solve in the first place. It's certainly something we've
> discovered in many of our own endeavours on Fluid.
> One of the individuals near the end also made an interesting statement:
> "I'm a real believer in the power of aesthetics to manifest action; in the
> design process, you can go to this crazy level where you just imagine, just
> visualize, and other people build it because they're inspired by what you
> imagined." What a lovely idea that is!
> James
> On Fri, Nov 5, 2010 at 7:10 AM, Colin Clark <colinbdclark at>wrote:
>> Hey everyone,
>> Here's a video recording of Aza Raskin's talk yesterday at the Drumbeat
>> Festival about design prototyping in open source. I really like how he
>> emphasizes a willingness to make mistakes and not trying "get it right" the
>> first time.
>> Watch it and let me know what you think,
>> Colin
>> ---
>> Colin Clark
>> Technical Lead, Fluid Project
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