Everyone's input needed: voting and feedback on Fluid Engage logos

Michelle michelle.dsouza at utoronto.ca
Tue Nov 10 21:50:21 UTC 2009


Interesting - I saw that as a piece of art on a gallery wall.

Michelle


On 2009-11-10, at 4:29 PM, Jess Mitchell wrote:

> Jutta just brought up a great point -- L seems to have a screen/ 
> monitor which limits us and limits who the image represents  
> (excludes some of our community of museums).
>
> L is close...
>
> J
>
>
>
> ~~~~~~~~~~~~~~~~~~~~~~
> Jess Mitchell
> Boston, MA, USA
> Project Manager / Fluid Project
> jess at jessmitchell.com
> / w / 617.326.7753  / c / 919.599.5378
> jabber: jessmitchell at gmail.com
> http://www.fluidproject.org
> ~~~~~~~~~~~~~~~~~~~~~~
>
>
>
>
> On Nov 10, 2009, at 2:26 PM, Jess Mitchell wrote:
>
>> These logos are amazing -- fantastic stuff!
>>
>> I'm risking being a conversation killer, but here are a few thoughts:
>>
>> F:  The dots in F are nice, but are quite abstract.  This logo is  
>> the most popular, so I want to question a few areas I think will be  
>> problematic.  We want to be able to use the 'Fluid Engage + image'  
>> and sometimes just 'Fluid Engage' and sometimes just 'image'.  To  
>> do that we need a logo that is flexible, visually representative of  
>> our project, crisp, and clean.  For me the dots don't meaningfully  
>> enough capture the essence of Fluid Engage as I find it too  
>> abstracted to represent the specific project.  And I couldn't use  
>> just the dots to represent the project both because they are too  
>> abstract and also because they are integrated into the text portion  
>> of the logo.
>>
>> L:  L, N, O, and P are variations on roughly the same logo with  
>> some variation in fonts.  See below for more comments, but to me L  
>> captures the essence of what we're doing, shows people engaging  
>> with each other and with an object, shows the simplicity, depth,  
>> and can also be used in pieces...  My choice is L.  "all for the  
>> delight of the visitor!"
>>
>> N:  N to me seems to represent law, politics, or banking.  My first  
>> thought was people were looking at the Lincoln Memorial in D.C. --  
>> to me, this one does not capture what Fluid Engage is about and  
>> might even take us to another field.
>>
>> O:  This logo is cute too, but it is too close to an advisors  
>> logo:  http://www.ideum.com/ and the PIXAR lamp from the beginning  
>> of their movies.  It also doesn't directly connect me to FE.
>>
>> P:  Folks are seeing associations in this one that not only stray  
>> far away from Fluid Engage and what we're doing in the project, but  
>> also connect with corporate groups -- not an image we want to  
>> foster.  For me, the 'e' does not meaningfully connect to FE and  
>> our goals and work and does have a corporate feel:  insurance,  
>> medicine, or consulting of some sort...
>>
>> We're working on making a fluidengage.org index page and here is  
>> the copy that will appear on that page.  With this as our guide, I  
>> think that L best captures the project goals, the work, the  
>> outcome, and the community.
>>
>>> Blurb:
>>> Transforming museum content for mobile, web, and in-house  
>>> experiences -- all for the delight of the visitor.
>>>
>>> Paragraph:
>>> Fluid Engage is building flexible software tools to enhance the  
>>> visitor experience in museums and cultural institutions.  Engage  
>>> makes it easy for visitors to connect with content, interact with  
>>> objects, and extend the museum visit.  Prepare for a full-featured  
>>> visitor adventure.
>>
>>
>> Best,
>> Jess
>>
>> ~~~~~~~~~~~~~~~~~~~~~~
>> Jess Mitchell
>> Boston, MA, USA
>> Project Manager / Fluid Project
>> jess at jessmitchell.com
>> / w / 617.326.7753  / c / 919.599.5378
>> jabber: jessmitchell at gmail.com
>> http://www.fluidproject.org
>> ~~~~~~~~~~~~~~~~~~~~~~
>>
>>
>>
>>
>> On Nov 10, 2009, at 10:51 AM, Anastasia Cheetham wrote:
>>
>>>
>>> On 9-Nov-09, at 5:13 PM, James William Yoon wrote:
>>>
>>>> We've come up with five good candidates for the Fluid Engage logo.
>>>
>>>
>>> Very nice work!
>>>
>>> I very much like the idea of the circle of people somehow  
>>> "affecting" the letter 'e' - I think it captures some of the  
>>> principles of Engage well - people contributing to the exhibits  
>>> with tagging, etc.
>>>
>>> I also agree with the comments about the tilted 'e' reminding them  
>>> of the Internet Explorer logo. Perhaps the 'e' could be modified  
>>> in some other way? Enlarged a bit, or bolded, or otherwise  
>>> embellished? Lots of people seem to like the 'many dots' logo -  
>>> perhaps the circle of people could somehow be adding the many dots  
>>> to the 'e'? :-)
>>>
>>> -- 
>>> Anastasia Cheetham                       a.cheetham at utoronto.ca
>>> Interface Developer, Fluid Project      http://fluidproject.org
>>> Adaptive Technology Resource Centre   /   University of Toronto
>>>
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>>
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------------------------------------------------------
Michelle D'Souza
Software Developer, Fluid Project
Adaptive Technology Resource Centre
University of Toronto



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