Everyone's input needed: voting and feedback on Fluid Engage logos

Jess Mitchell jess at jessmitchell.com
Tue Nov 10 21:29:37 UTC 2009


Jutta just brought up a great point -- L seems to have a screen/ 
monitor which limits us and limits who the image represents (excludes  
some of our community of museums).

L is close...

J



~~~~~~~~~~~~~~~~~~~~~~
Jess Mitchell
Boston, MA, USA
Project Manager / Fluid Project
jess at jessmitchell.com
/ w / 617.326.7753  / c / 919.599.5378
jabber: jessmitchell at gmail.com
http://www.fluidproject.org
~~~~~~~~~~~~~~~~~~~~~~




On Nov 10, 2009, at 2:26 PM, Jess Mitchell wrote:

> These logos are amazing -- fantastic stuff!
>
> I'm risking being a conversation killer, but here are a few thoughts:
>
> F:  The dots in F are nice, but are quite abstract.  This logo is  
> the most popular, so I want to question a few areas I think will be  
> problematic.  We want to be able to use the 'Fluid Engage + image'  
> and sometimes just 'Fluid Engage' and sometimes just 'image'.  To do  
> that we need a logo that is flexible, visually representative of our  
> project, crisp, and clean.  For me the dots don't meaningfully  
> enough capture the essence of Fluid Engage as I find it too  
> abstracted to represent the specific project.  And I couldn't use  
> just the dots to represent the project both because they are too  
> abstract and also because they are integrated into the text portion  
> of the logo.
>
> L:  L, N, O, and P are variations on roughly the same logo with some  
> variation in fonts.  See below for more comments, but to me L  
> captures the essence of what we're doing, shows people engaging with  
> each other and with an object, shows the simplicity, depth, and can  
> also be used in pieces...  My choice is L.  "all for the delight of  
> the visitor!"
>
> N:  N to me seems to represent law, politics, or banking.  My first  
> thought was people were looking at the Lincoln Memorial in D.C. --  
> to me, this one does not capture what Fluid Engage is about and  
> might even take us to another field.
>
> O:  This logo is cute too, but it is too close to an advisors logo:  http://www.ideum.com/ 
>  and the PIXAR lamp from the beginning of their movies.  It also  
> doesn't directly connect me to FE.
>
> P:  Folks are seeing associations in this one that not only stray  
> far away from Fluid Engage and what we're doing in the project, but  
> also connect with corporate groups -- not an image we want to  
> foster.  For me, the 'e' does not meaningfully connect to FE and our  
> goals and work and does have a corporate feel:  insurance, medicine,  
> or consulting of some sort...
>
> We're working on making a fluidengage.org index page and here is the  
> copy that will appear on that page.  With this as our guide, I think  
> that L best captures the project goals, the work, the outcome, and  
> the community.
>
>> Blurb:
>> Transforming museum content for mobile, web, and in-house  
>> experiences -- all for the delight of the visitor.
>>
>> Paragraph:
>> Fluid Engage is building flexible software tools to enhance the  
>> visitor experience in museums and cultural institutions.  Engage  
>> makes it easy for visitors to connect with content, interact with  
>> objects, and extend the museum visit.  Prepare for a full-featured  
>> visitor adventure.
>
>
> Best,
> Jess
>
> ~~~~~~~~~~~~~~~~~~~~~~
> Jess Mitchell
> Boston, MA, USA
> Project Manager / Fluid Project
> jess at jessmitchell.com
> / w / 617.326.7753  / c / 919.599.5378
> jabber: jessmitchell at gmail.com
> http://www.fluidproject.org
> ~~~~~~~~~~~~~~~~~~~~~~
>
>
>
>
> On Nov 10, 2009, at 10:51 AM, Anastasia Cheetham wrote:
>
>>
>> On 9-Nov-09, at 5:13 PM, James William Yoon wrote:
>>
>>> We've come up with five good candidates for the Fluid Engage logo.
>>
>>
>> Very nice work!
>>
>> I very much like the idea of the circle of people somehow  
>> "affecting" the letter 'e' - I think it captures some of the  
>> principles of Engage well - people contributing to the exhibits  
>> with tagging, etc.
>>
>> I also agree with the comments about the tilted 'e' reminding them  
>> of the Internet Explorer logo. Perhaps the 'e' could be modified in  
>> some other way? Enlarged a bit, or bolded, or otherwise  
>> embellished? Lots of people seem to like the 'many dots' logo -  
>> perhaps the circle of people could somehow be adding the many dots  
>> to the 'e'? :-)
>>
>> -- 
>> Anastasia Cheetham                       a.cheetham at utoronto.ca
>> Interface Developer, Fluid Project      http://fluidproject.org
>> Adaptive Technology Resource Centre   /   University of Toronto
>>
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