Everyone's input needed: voting and feedback on Fluid Engage logos

James William Yoon james.yoon at utoronto.ca
Tue Nov 10 20:11:11 UTC 2009

All this feedback is great!

Jess already mentioned what I should've mentioned at the beginning,
but I think it's worth repeating--

What we're really looking for is something that represents Fluid
Engage. And Fluid Engage is, at its essence, a project about enhancing
the museum visitor experience.

So, this is just a reminder not to judge the logos based purely on
aesthetic appeal (though that counts), but on what the project is
about--we can refine the logos further afterward for stylization and

In case any of you feel differently after mulling over the designs
further or thinking about the feedback people are giving, you can
change your vote (just log in and click another one).


On Tue, Nov 10, 2009 at 2:26 PM, Jess Mitchell <jess at jessmitchell.com> wrote:
> These logos are amazing -- fantastic stuff!
> I'm risking being a conversation killer, but here are a few thoughts:
> F:  The dots in F are nice, but are quite abstract.  This logo is the most
> popular, so I want to question a few areas I think will be problematic.  We
> want to be able to use the 'Fluid Engage + image' and sometimes just 'Fluid
> Engage' and sometimes just 'image'.  To do that we need a logo that is
> flexible, visually representative of our project, crisp, and clean.  For me
> the dots don't meaningfully enough capture the essence of Fluid Engage as I
> find it too abstracted to represent the specific project.  And I couldn't
> use just the dots to represent the project both because they are too
> abstract and also because they are integrated into the text portion of the
> logo.
> L:  L, N, O, and P are variations on roughly the same logo with some
> variation in fonts.  See below for more comments, but to me L captures the
> essence of what we're doing, shows people engaging with each other and with
> an object, shows the simplicity, depth, and can also be used in pieces...
>  My choice is L.  "all for the delight of the visitor!"
> N:  N to me seems to represent law, politics, or banking.  My first thought
> was people were looking at the Lincoln Memorial in D.C. -- to me, this one
> does not capture what Fluid Engage is about and might even take us to
> another field.
> O:  This logo is cute too, but it is too close to an advisors logo:
>  http://www.ideum.com/ and the PIXAR lamp from the beginning of their
> movies.  It also doesn't directly connect me to FE.
> P:  Folks are seeing associations in this one that not only stray far away
> from Fluid Engage and what we're doing in the project, but also connect with
> corporate groups -- not an image we want to foster.  For me, the 'e' does
> not meaningfully connect to FE and our goals and work and does have a
> corporate feel:  insurance, medicine, or consulting of some sort...
> We're working on making a fluidengage.org index page and here is the copy
> that will appear on that page.  With this as our guide, I think that L best
> captures the project goals, the work, the outcome, and the community.
> Blurb:
> Transforming museum content for mobile, web, and in-house experiences -- all
> for the delight of the visitor.
> Paragraph:
> Fluid Engage is building flexible software tools to enhance the visitor
> experience in museums and cultural institutions.  Engage makes it easy for
> visitors to connect with content, interact with objects, and extend the
> museum visit.  Prepare for a full-featured visitor adventure.
> Best,
> Jess
> ~~~~~~~~~~~~~~~~~~~~~~
> Jess Mitchell
> Boston, MA, USA
> Project Manager / Fluid Project
> jess at jessmitchell.com
> / w / 617.326.7753  / c / 919.599.5378
> jabber: jessmitchell at gmail.com
> http://www.fluidproject.org
> ~~~~~~~~~~~~~~~~~~~~~~
> On Nov 10, 2009, at 10:51 AM, Anastasia Cheetham wrote:
> On 9-Nov-09, at 5:13 PM, James William Yoon wrote:
> We've come up with five good candidates for the Fluid Engage logo.
> Very nice work!
> I very much like the idea of the circle of people somehow "affecting" the
> letter 'e' - I think it captures some of the principles of Engage well -
> people contributing to the exhibits with tagging, etc.
> I also agree with the comments about the tilted 'e' reminding them of the
> Internet Explorer logo. Perhaps the 'e' could be modified in some other way?
> Enlarged a bit, or bolded, or otherwise embellished? Lots of people seem to
> like the 'many dots' logo - perhaps the circle of people could somehow be
> adding the many dots to the 'e'? :-)
> --
> Anastasia Cheetham                       a.cheetham at utoronto.ca
> Interface Developer, Fluid Project      http://fluidproject.org
> Adaptive Technology Resource Centre   /   University of Toronto
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