Everyone's input needed: voting and feedback on Fluid Engage logos

Jess Mitchell jess at jessmitchell.com
Tue Nov 10 19:26:06 UTC 2009

These logos are amazing -- fantastic stuff!

I'm risking being a conversation killer, but here are a few thoughts:

F:  The dots in F are nice, but are quite abstract.  This logo is the  
most popular, so I want to question a few areas I think will be  
problematic.  We want to be able to use the 'Fluid Engage + image' and  
sometimes just 'Fluid Engage' and sometimes just 'image'.  To do that  
we need a logo that is flexible, visually representative of our  
project, crisp, and clean.  For me the dots don't meaningfully enough  
capture the essence of Fluid Engage as I find it too abstracted to  
represent the specific project.  And I couldn't use just the dots to  
represent the project both because they are too abstract and also  
because they are integrated into the text portion of the logo.

L:  L, N, O, and P are variations on roughly the same logo with some  
variation in fonts.  See below for more comments, but to me L captures  
the essence of what we're doing, shows people engaging with each other  
and with an object, shows the simplicity, depth, and can also be used  
in pieces...  My choice is L.  "all for the delight of the visitor!"

N:  N to me seems to represent law, politics, or banking.  My first  
thought was people were looking at the Lincoln Memorial in D.C. -- to  
me, this one does not capture what Fluid Engage is about and might  
even take us to another field.

O:  This logo is cute too, but it is too close to an advisors logo:  http://www.ideum.com/ 
  and the PIXAR lamp from the beginning of their movies.  It also  
doesn't directly connect me to FE.

P:  Folks are seeing associations in this one that not only stray far  
away from Fluid Engage and what we're doing in the project, but also  
connect with corporate groups -- not an image we want to foster.  For  
me, the 'e' does not meaningfully connect to FE and our goals and work  
and does have a corporate feel:  insurance, medicine, or consulting of  
some sort...

We're working on making a fluidengage.org index page and here is the  
copy that will appear on that page.  With this as our guide, I think  
that L best captures the project goals, the work, the outcome, and the  

> Blurb:
> Transforming museum content for mobile, web, and in-house  
> experiences -- all for the delight of the visitor.
> Paragraph:
> Fluid Engage is building flexible software tools to enhance the  
> visitor experience in museums and cultural institutions.  Engage  
> makes it easy for visitors to connect with content, interact with  
> objects, and extend the museum visit.  Prepare for a full-featured  
> visitor adventure.


Jess Mitchell
Boston, MA, USA
Project Manager / Fluid Project
jess at jessmitchell.com
/ w / 617.326.7753  / c / 919.599.5378
jabber: jessmitchell at gmail.com

On Nov 10, 2009, at 10:51 AM, Anastasia Cheetham wrote:

> On 9-Nov-09, at 5:13 PM, James William Yoon wrote:
>> We've come up with five good candidates for the Fluid Engage logo.
> Very nice work!
> I very much like the idea of the circle of people somehow  
> "affecting" the letter 'e' - I think it captures some of the  
> principles of Engage well - people contributing to the exhibits with  
> tagging, etc.
> I also agree with the comments about the tilted 'e' reminding them  
> of the Internet Explorer logo. Perhaps the 'e' could be modified in  
> some other way? Enlarged a bit, or bolded, or otherwise embellished?  
> Lots of people seem to like the 'many dots' logo - perhaps the  
> circle of people could somehow be adding the many dots to the 'e'? :-)
> -- 
> Anastasia Cheetham                       a.cheetham at utoronto.ca
> Interface Developer, Fluid Project      http://fluidproject.org
> Adaptive Technology Resource Centre   /   University of Toronto
> _______________________________________________________
> fluid-work mailing list - fluid-work at fluidproject.org
> To unsubscribe, change settings or access archives,
> see http://fluidproject.org/mailman/listinfo/fluid-work

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://fluidproject.org/pipermail/fluid-work/attachments/20091110/53b74b37/attachment.html>

More information about the fluid-work mailing list