Integrate Business Modeling & Interaction Design article

Sean Keesler smkeesle at
Thu Sep 27 09:56:21 UTC 2007

That sounds like an article I'd like to read. Who wrote it? What journal?

Sean Keesler
The Living SchoolBook
030 Huntington Hall
Syracuse University

On 9/26/07 9:52 PM, "abloodworth at" <abloodworth at>

> Hi everyone,
> During the UX meeting at the Fluid Summit on Monday I mentioned an
> interesting article I read recently, "Integrate Business Modeling &
> Interaction Design." It presents a model which "uses UML stereotyped
> classes to represent persona hypotheses, their roles, and their goals." It
> suggests using abstractions of the context scenarios (e.g. user scenarios)
> culled from user research to define business processes. Though there are a
> couple of points made by the authors which may be a bit of a leap,* these
> ideas illustrate one way interaction design could be integrated into
> business process modeling. Such a strategy could potentially be helpful in
> plugging user experience into the Kuali project.
> The article assumes some business process modeling knowledge, but you can
> still get a good high-level view without it. Here's an interesting
> excerpt.
> IaD personas can be modeled in UML using a specific, stereotyped class
> that provides attributes to model skills and goals.  ... End goals are UML
> classes stereotyped as user goals, linked to personas through association
> relationships. Such end goals are linked to use-cases from the system
> modeling layer through support-stereotyped dependency relationships.
> Because use-cases are derived from business use-cases, user goals
> implicitly support business goals.
> Allison
> * The authors say that "because use-cases are derived from business
> use-cases, user goals implicitly support business goals," which I don't
> think is the case unless special care is taken to harmonize these often
> very different goals.
> * The authors say that modelers should "add dependency relationships
> between the personas and the user roles defined in the IaD preparatory
> work." In the classic view (e.g. Alan Cooper, About Face), personas aren't
> *defined* by their roles, though each persona will likely have a role or
> roles. I'm hoping they aren't saying persona=role.
> Allison Bloodworth
> Senior User Interaction Designer
> Educational Technology Services
> University of California, Berkeley
> (415) 377-8243
> abloodworth at
> _______________________________________________
> fluid-work mailing list
> fluid-work at

More information about the fluid-work mailing list