Alertbox: Tabs, Used Right

Moore, Kathleen E kemoore at bu.edu
Mon Sep 17 18:18:47 UTC 2007


If we accept all of this, doesn't it imply that tabs are the wrong
solution for listing Sakai sites? They're certainly not different views
of the same information.

 

Kathy

 

Kathleen Moore

Web Manager, Information Technology Services

BU School of Management

kemoore at bu.edu

617-353-2685

 

________________________________

From: fluid-work-bounces at fluidproject.org
[mailto:fluid-work-bounces at fluidproject.org] On Behalf Of Daphne Ogle
Sent: Monday, September 17, 2007 2:07 PM
To: fluid-work at fluidproject.org
Subject: Fwd: Alertbox: Tabs, Used Right

 

This is a timely article on the use of tabs...

 

Begin forwarded message:

 

From: alertbox at nngroup.com (Jakob Nielsen)

Date: September 17, 2007 9:00:00 AM PDT

To: "Alertbox Announcement List" <alertbox at laser.sparklist.com>

Subject: Alertbox: Tabs, Used Right

Reply-To: bounce-alertbox-6665134 at laser.sparklist.com

 

Jakob Nielsen's Alertbox for September 17 is now online at:

	http://www.useit.com/alertbox/tabs.html

                        

Summary:

13 design guidelines for tab controls are all followed by Yahoo Finance,

but usability suffers somewhat due to AJAX overkill and difficult

customization.

                                    

----------------------------------

 

User Experience 2007 conference

 

	Barcelona, November 4-9

	Las Vegas, December 2-7

 

31 full-day tutorials

2 keynotes: e-commerce, the state of usability

 

Full program:

	http://www.nngroup.com/events

 

----------------------------------

 

HIGH-ROI vs. LOW-ROI INTERNET MARKETING

 

MarketingSherpa has released the results of a survey of 3,186 Internet

marketers, who were asked about their ROI from various marketing

techniques. (Yes, it's a survey, which is a bad way to get information

about users and design, but this is about sales vs. expenses, not about

use.)

 

Highest scoring was house email marketing, with 4 times as many

respondents saying that they got strong or good ROI than people

who said that it was a low-value tactic or hard to gauge.

 

Lowest scoring Internet tactic was banner advertising, with 

3 as many people saying "low" (or "hard to gauge")

vs. respondents who said "good" (or "strong").

 

Email is about 12 times higher rated than banner advertising for ROI.

Allocate your budget accordingly: unless you spend many times more on
your

newsletters then on online advertising, you probably have ROI problems.

 

These numbers don't surprise me, because our empirical observations of

users' actual behavior show strong positive effects of email newsletters

and extremely strong banner blindness.

 

Still, it's nice to see marketing managers come to the same conclusions
as

the user research, regarding what works on the Internet.

 

Email newsletters, user research findings:

	http://www.useit.com/alertbox/newsletters.html

 

Banner blindness, user research findings:

	http://www.useit.com/alertbox/banner-blindness.html

 

Marketing managers' ROI experience, survey findings:

	http://www.marketingsherpa.com/article.html?ident=30128

 

 

---

Nielsen Norman Group, 48105 Warm Springs Blvd, Fremont, CA 94539 USA

To subscribe send blank email to join-alertbox at laser.sparklist.com 

To unsubscribe send blank email to
leave-alertbox-6665134B at laser.sparklist.com

[You are currently subscribed as dogle at umich.edu]

 

Daphne Ogle

Senior Interaction Designer

University of California, Berkeley

Educational Technology Services

daphne at media.berkeley.edu

cell (510)847-0308

 

 

 

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