Fwd: Alertbox: Tabs, Used Right

Daphne Ogle daphne at media.berkeley.edu
Mon Sep 17 18:07:18 UTC 2007


This is a timely article on the use of tabs...

Begin forwarded message:

> From: alertbox at nngroup.com (Jakob Nielsen)
> Date: September 17, 2007 9:00:00 AM PDT
> To: "Alertbox Announcement List" <alertbox at laser.sparklist.com>
> Subject: Alertbox: Tabs, Used Right
> Reply-To: bounce-alertbox-6665134 at laser.sparklist.com
>
> Jakob Nielsen's Alertbox for September 17 is now online at:
>> http://www.useit.com/alertbox/tabs.html
> 		
> Summary:
> 13 design guidelines for tab controls are all followed by Yahoo  
> Finance,
> but usability suffers somewhat due to AJAX overkill and difficult
> customization.
> 			
> ----------------------------------
>
> User Experience 2007 conference
>
>> Barcelona, November 4-9
>> Las Vegas, December 2-7
>
> 31 full-day tutorials
> 2 keynotes: e-commerce, the state of usability
>
> Full program:
>> http://www.nngroup.com/events
>
> ----------------------------------
>
> HIGH-ROI vs. LOW-ROI INTERNET MARKETING
>
> MarketingSherpa has released the results of a survey of 3,186 Internet
> marketers, who were asked about their ROI from various marketing
> techniques. (Yes, it's a survey, which is a bad way to get information
> about users and design, but this is about sales vs. expenses, not  
> about
> use.)
>
> Highest scoring was house email marketing, with 4 times as many
> respondents saying that they got strong or good ROI than people
> who said that it was a low-value tactic or hard to gauge.
>
> Lowest scoring Internet tactic was banner advertising, with
> 3 as many people saying "low" (or "hard to gauge")
> vs. respondents who said "good" (or "strong").
>
> Email is about 12 times higher rated than banner advertising for ROI.
> Allocate your budget accordingly: unless you spend many times more  
> on your
> newsletters then on online advertising, you probably have ROI  
> problems.
>
> These numbers don't surprise me, because our empirical observations of
> users' actual behavior show strong positive effects of email  
> newsletters
> and extremely strong banner blindness.
>
> Still, it's nice to see marketing managers come to the same  
> conclusions as
> the user research, regarding what works on the Internet.
>
> Email newsletters, user research findings:
>> http://www.useit.com/alertbox/newsletters.html
>
> Banner blindness, user research findings:
>> http://www.useit.com/alertbox/banner-blindness.html
>
> Marketing managers' ROI experience, survey findings:
>> http://www.marketingsherpa.com/article.html?ident=30128
>
>
> ---
> Nielsen Norman Group, 48105 Warm Springs Blvd, Fremont, CA 94539 USA
> To subscribe send blank email to join-alertbox at laser.sparklist.com
> To unsubscribe send blank email to leave- 
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Daphne Ogle
Senior Interaction Designer
University of California, Berkeley
Educational Technology Services
daphne at media.berkeley.edu
cell (510)847-0308



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