Fwd: UIE Virtual Seminar: Making Personas Work for Your Website

Daphne Ogle daphne at media.berkeley.edu
Wed Apr 25 18:45:43 UTC 2007

For those of you who were interested in further exploring personas  
here's a virtual seminar you might be interested in...


Begin forwarded message:

> From: Jared M. Spool <jared.m.spool at uie.com>
> Date: April 25, 2007 10:09:09 AM PDT
> To: "Daphne Ogle" <dogle at umich.edu>
> Subject: UIE Virtual Seminar: Making Personas Work for Your Website
> Reply-To: jared.m.spool at uie.com
> Greetings,
> I'm pleased to announce our next UIE Virtual Seminar, The User is
> Always Right: Making Personas Work for Your Website.
> ( http://www.uie.com/events/virtual_seminars/personas_basics/ )
> In this 90-minute presentation, Steve Mulder, author of the
> groundbreaking book, The User Is Always Right: A Practical Guide to
> Creating and Using Personas for the Web, has put together a
> comprehensive presentation covering the basics of personas.
> Instead of traveling to a training course, you and your colleagues
> can hear the latest insights on the most important design topics
> right from your office. Plus, we've put together an offer just for
> our UIEtips subscribers. (You won't find this offer on the web site
> -- you can only get the details at the bottom of this email.)
> --> The User is Always Right: Making Personas Work for Your Website
>      Date: May 24th, 2007 -- 1pm ET / Noon CT / 11am MT / 10am PT
> Are you unsure whether your web site gives your users what they
> need? Are you designing for too many different users, each with
> conflicting goals? Is your team struggling to agree on a common
> design because everyone has a different opinion about what's right?
> The best solution to deal with these types of critical issues is a
> Persona. Personas give design teams the capability to understand
> their users' goals, behaviors, and attitudes. A Persona is a
> description of an archetypal user synthesized from a series of
> interviews with real people. Each Persona provides goals that drive
> product design and strategy, from the original conception and
> feature list, all the way to the visual design.
> In this presentation, Steve will teach you:
> + How to identify the users most critical to your business by
>    exploring each step in the persona creation process.
> + How to use your personas to direct overall business strategy,
>    prioritize features, and make detailed decisions about information
>    architecture, content, and design.
> + How to apply qualitative techniques for creating personas,
>    including practical advice on how best to conduct user interviews.
> + How to create robust personas with new quantitative research
>    methods such as surveys and log file analysis.
> This 90-minute seminar will include an extended Q & A where you'll
> have the opportunity to ask Steve about your specific challenges.
> --> Pricing: $99 Pricing Only Available to UIEtips Subscribers
> As a UIEtips newsletter subscriber, you and your colleagues can
> register for the UIE Virtual Seminar for our lowest pricing of $99
> -- a savings of $30 off the regular price.
> When you register for the seminar, enter the promotion code "UIETIPS"
> and you'll get in at the lowest price available. A week before the
> presentation, you'll receive instructions on attending the seminar
> and the seminar materials.
> We're expecting this seminar to sell out and space is limited. Sign
> up today: http://www.uie.com/events/virtual_seminars/personas_basics/
> Jared M. Spool
> Executive Producer, UIE Virtual Seminars
> p.s. Remember to sign up using promotion code "UIETIPS" for only
> $99. This event will sell out. Register now at:
> http://www.uie.com/events/virtual_seminars/personas_basics/
> ---------------------------------------------------------------
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Daphne Ogle
Interaction Designer
University of California, Berkeley
Educational Technologies Services
daphne at media.berkeley.edu
cell (510)847-0308

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